Same team, brand evolution
You may have caught the news that Bullseye has been 100% acquired by Ogilvy Australia. A very popular move from both sides, this will likely start transitioning pretty soon.
The thing I’ve found most interesting is the strategic leadership decision not to create a separate digital division at Ogilvy, but rather to blend the two strengths into one integrated team. The reality in a post-digital era and staying ahead of the pack, is that we absolutely must remain client focused. And genuinely walk the talk.
A separate digital division would not have been as client focused – digital is so immeshed in marketing strategy, it no longer makes sense to separate it as an activity.
It makes me pretty proud that we will be doing just that – integration ahead of egos.
Actually, we are all pretty excited by what lies ahead for our clients.
Please stay in touch with the Bullseye team as we become part of the Ogilvy family. We’ll continue to share our love of all things digital as far and wide as always.