Main menu

Content Strategy

CONTENT-SERVICES-1.jpg?itok=4jg2ZL-i

Bullseye is dedicated to helping you create the best strategy to get your content out there. Our team of professional content strategists are here to help you develop ideas and concepts of how your content should be delivered to gain maximum impressions and engagement.

In this digital era, the internet is overload with information about almost anything in the universe. Type in ‘water’ and you’ll get about 683,000,000 results; ‘mobile phone’ and you’ll get 2,570,000,000 result. And the numbers are only multiplying by the day. With people getting busier every day and therefore having extremely limited time, getting them to find and most of all read your content seems like an impossible challenge.

Bullseye is dedicated to helping you create the best strategy to get your content out there. Our team of professional content strategists are here to help you develop ideas and concepts of how your content should be delivered to gain maximum impressions and engagement.

What is content strategy?

Content strategy is how you plan to deliver your content to your audience in the most effective way. It requires deep understanding of who your audience is and what message you want to convey. It involves thorough thinking and investigations of what your audience needs and how you can answer these needs by developing content across various medias and platforms.

Why do I need a content strategy?

In the digital world, the competition is fierce. It’s not easy to grab your audience’s attention, let alone their time to read and/or listen to what you have to say. Your audience don’t have the time and patience to pay attention to you unless you can offer something that is valuable to them. Without a solid strategy to create and deliver what your audience is looking for, your content would be forever lost in an ocean of information. We can help you develop a comprehensive strategy to ensure that your content will reach your target audience.

Our approach

At Bullseye, we’re big believers in the importance of taking your customers’ perspective in everthing we do, including content strategy. We broadly assess your target audience to gain a full understanding of their behavior and needs. This is what we use as basis for developing the suitable content strategy for you.

The process

We conduct a comprehensive process to ensure that we produce only the most effective strategy for your company.

  1. Developing personasBased on thorough research about your target audience, we’ll develop personas that represent your target audience. Personas provide a detailed and accurate picture of your actual audience and also help during content creation.
  2. Identifying goals and objectivesDefining detailed and measurable objectives are crucial in creating a successful strategy. It by these objectives that you will be able to measure the success of your strategy.
  3. Content auditWe conduct a high-level audit of your current content to identify what should be re-used, optimised or removed
  4. Competitor research & gap analysisA competitor research is essential to know what your competitors are  or aren’t doing and what you could do better than them to stand out in the competition.
  5. Brand identityYour identity is unique and differentiates you from your competitors. It is about your attitude and values. It is also about how you want to be perceived by your audience. All this should be reflected in your content. Bullseye will help you to develop guidelines that will help during content creation. This may include: 
    -Developing of tone and voice. 
    -Identifying the experiences you want your audience to feel when engaging your content
  6. Monitor and measureBullseye can help you monitor your content and measure it against your objectives. We’ll help you evaluate your current strategy and identify the next steps that you can do to optimise it.

 Like more information or some pricing? Email us at hello@bullseye-digital.com.

We are part of STW Group

The digital agency that speaks your language.