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CONTENT CALENDAR

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When competing for your audience’s attention, it’s important to make sure that your content is always up to date. This applies not only to your social media, but to all content you own in all medias and on all platforms.

When competing for your audience’s attention, it’s important to make sure that your content is always up to date. This applies not only to your social media, but practically to each and every  content you own in all medias and on all platforms. Tough job? It most definitely is. But at Bullseye, we can help you to manage your content on a regular basis. We’ll worry about your content calendar so you don’t have to.

What is a content calendar?

A content calendar is a detailed schedule of what, when and where you should create and publish a piece of content. This may range from something daily (e.g. daily tweet or Facebook updates), weekly (e.g. weekly Youtube video), to annually (e.g. annual company report). It details the type of content you should create (tweet, video, image, infographics, etc.), topics you should address in the content (latest trends, answering questions, fun facts, etc.), specific dates and time when you should publish it, and where it needs to be published (social media, mobile app, e-newsletter, etc.).

Why do I need a content calendar?        

A content calendar plays a major role in ensuring that you keep your content up to date. This convinces your customers that you indeed have an online presence and are ready to be at their service when they need you. You wouldn’t ‘like’ a Facebook page of which the last update was over a year ago, even if you really liked the brand. You wouldn’t subscribe to a news website who covered the Oscars 3 weeks after the awards. With a content calendar at hand, you won’t miss any opportunities to gain more customers.

Our approach

As in everything else we do, while creating content calendars Bullseye has your audience’s best interests in mind. We assess the various medias and platforms on which you communicate with your audience to understand how your audience interact with you. From here, we’ll help you in the ideation of the various content updates you can produce and publish on a regular basis.

The process

At Bullseye, we make sure that we undergo all necessary steps to produce the content calendar that is suitable for you and your audience.

  1. Content auditWe conduct a high-level content audit to gain an understanding of the types of content you own and the different platforms you utilise. We’ll evaluate this and provide you with suggestions on how you can utilise and optimise your content even further to gain maximum user engagement.
  2. Content calendarBullseye will help you create an appropriate content calendar based on the content audit performed earlier in the process. We’ll also conduct regular research to keep up to date with trending topics that you can use within your content calendar.
  3. Produce and publishAt Bullseye, we provide services to produce content that corresponds to your content calendar. We can also help you to publish them in their designated platforms.
  4. Monitor and evaluateBullseye understands the importance of monitoring and evaluation for constant improvement. We’ll help you monitor the content you produce on a regular basis and evaluate them for further improvement of your content calendar.

Like more information or some pricing? Email us at hello@bullseye-digital.com.

 

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