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Bullseye wins over the dentists

02.04.2014
Digital agency Bullseye wins Lumino the Dentists

Adding to our credentials as a digital partner of choice for clients in the Healthcare sector, Bullseye New Zealand has won Lumino The Dentists following a competitive pitch.
Lumino are the largest providers of dental care in New Zealand, with a network of 79 high quality dental practices spanning both the North and South islands.

This partnership will ensure that Lumino The Dentists continues to build on its success enjoyed in the digital space in recent years.  The project encompasses  a complete redesign and rebuild of their flagship lumino.co.nz website, complete with enhanced ‘practice search’ and ‘search by service’ capability,  development of a mini-site for each individual  Lumino practice, plus improved profile of the other specialist suite of services offered by Lumin0 including orthodontics, dental implants and specialist paediatric dentistry.  

In addition to centralising this digital channel, the enhanced site will be mobile responsive, and the customer experience will be tailored around surfacing relevant information and offers, bringing greater exposure to the wider range of practices in the group, as well as offering enhanced tools which will capture patient experience online and create a platform for the future.

Business Director of Bullseye New Zealand, Claire Stewart, says: “We’re delighted to be in partnership with Lumino The Dentists to design a digital experience which is focused on engaging their customers more and uses clever digital thinking at all touchpoints.”

Read the Campaign Brief coverage here.

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