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Australia Unlimited

Australia Unlimited,

Changing the World

Australia Unlimited is a monthly digital publication that tells stories of talented Australians who are changing the world for the better though creativity, intelligent business practices, research and humanitarian efforts. 

  1. The Challenges

    Australia Unlimited is an initiative of the Brand Australia program by Austrade. It's a monthly digital publication that tells stories of talented Australians who are changing the world for the better though creativity, intelligent business practices, research and  humanitarian efforts. The iPad-based magazine needed to reach mobile users all over the world..

  2. Our Solution

    Bullseye developed a promotional iPad campaign strategy and accompanying website to support the promotion and distribution of content. In addition, a newsletter summary of articles is sent to a global audience and social media is used to help promote individual articles.

  3. The Impact

    The Australia Unlimited iPad magazine gained worldwide interest and was downloaded more than 7,000 times within the campaign period. Users came from all over the world: US, UK, France, Germany, China, India, and elsewhere. The site and app continue to gain a growing audience, building Australia's reputation globally.

 

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