Bayer Animal Health,
Farm Advisor and Better Choices
Bayer Animal Health had initiated a large research study which revealed there were thousands of unanswered enquiries from Aussie livestock producers, growers, vets and tradespeople every month. Bayer was committed to answering these needs by building a site which would answer these livestock-related questions.
- The Challenges
Bayer Animal Health initiated a large research study which showed there were thousands of unanswered questions from Aussie livestock producers, growers, vets and tradespeople every month. Bayer was committed to contributing to the sector and built a digital presence which would provide all the information these professionals needed regarding livestock, one of the biggest sources of Australia's wealth.
- The Impact
With a digital solution from Bullseye, Bayer can deliver a personalised experience and a tailored advisory hub rich in unique content to their market. Farm Advisor was launched during Beef Australia 2012, a world-class cattle expo and has proven to be a stand-out for producers.