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Blackmores

Blackmores,

The Leader in Natural Health

Blackmores, Australia's leading natural health brand, was concerned by Australia's escalating health issues. They found that consumers were often confused about where to look and who to trust when it came to health information and advice. Blackmores saw an opportunity to create a destination that would inspire, inform and educate Australians for better health.

So successful is the website, it was awarded Sitecore Best eCommerce Website in October 2013. 

  1. The Challenges

    Blackmores, Australia's leading natural health brand, was concerned by Australia's escalating health issues. They found that consumers were often confused about where to look and who to trust when it came to health information and advice. Bullseye saw this opportunity to create a destination that would inspire, inform and educate Australians for better health. 

  2. Our Solution

    Trusting in our strategic vision, Bullseye created an online community dedicated to natural health. This digital experience is highly personalised and is designed to inspire, inform and educate people across the region to better health.
     
    The site also features interactive tools such as the 'Ask a Naturopath' online chat, Product Assistant search tool, an extensive eCommerce portal, a mobile app and site, and social channels. Regionalised sites across Hong Kong, Korea, Malaysia, New Zealand, Thailand and other countries have also been rolled out.

  3. The Impact

    The Blackmores site is the largest online natural health community in Australia with more than 305,000 members since the launch, regularly engaging with the brand, and each other. 

    "We have enjoyed a digital partnership with Bullseye for over seven years. In this time, we have collaborated on many successful projects, including the development of a relationship marketing strategy that has substantially grown our database, and enriched the connection we share with our members," - Simon Marks, Strategic Business Communications Manager, Blackmores.

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