Mach by Hong Leong Bank,
A Malaysian Standard
Mach by Hong Leong Bank is a leading bank based in Malaysia, with more than 100 years of banking experience and knowledge. The financial stalwart wanted to bring its image onto the digital stage to attract younger clientele, and, of course, social media would be the way to go.
- The Challenges
Mach by Hong Leong is one of Malaysia's leading banks, with more than 100 years of banking experience and knowledge. They wanted a campaign that would gain market attention and attract a younger customer demographic. Bullseye collaborated with Kuala Lumpur agency Antics Studio to carry out this social media initiative.
- Our Solution
Together with Antics Studio, Bullseye created a Facebook campaign 'Got Friends? Get Banking!' Through the Facebook app, customers could refer their friends to the bank and win fantastic prizes if those friends signed up, creating exposure, reaching new, younger markets and winning new customers.
- The Impact
The campaign ran from 9 July - 30 September 2012. Not long after the launch, applications started rolling in as the social media application gained popularity. Needless to say, the client is very happy!