Supporting new mums
A new website launched in June at Mamacare.co.id which aims to guide and support pregnant women and new mothers around nutrition, breastfeeding and general health.
The site also offers expectant and new fathers with support as they prepare for a new family member.
- THE CHALLENGES
The site developed by digital partner Bullseye is designed to enhance client Sarihusada’s educational leadership on good nutrition, breastfeeding and general health for expectant and new mothers. Sarihusada is a subsidiary of Danone. The website covers the complete journey for mothers-t0-be as well as pregnancy and new baby milestones and educates and engage women throughout the way.
- OUR SOLUTION
One of the key features is the Mamacare Compass which is designed to guide new mums through the relevant life-stages: Preparing for Pregnancy, Pregnancy/birth and Breastfeeding with helpful articles and live chat functionality to develop a sense of community and support.
- THE IMPACT
The site was launched internally first and has been extremely well received so far.
Bullseye Business Director Dewi Go-Sameylanda says: “We are proud of this unique approach we developed for Sarihusada to fill the Mamacare site with relevant content and tools which can be easily found and quickly engage pregnant and new mothers with useful, practical information.”