Well-loved household brands
McPherson's is a large Australian innovations company operating in the FMCG categories of Personal Care and Homewares. The company has a suite of well-loved and household name brands such as Wiltshire, Stanley Rogers, Multix, Swisspers and Manicare to name but a few.
- THE CHALLENGES
The company needed to raise its digital marketing presence across its brand portfolio websites, as well as its corporate site, to stay true to its core value of innovation. Being an ASX-listed company and driving grown through product innovation and targeted acquisitions, a new modern and mobile responsive website was needed to truly represent McPhersons brand.
- OUR SOLUTION
This project was the first of many to be undertaken on their digital roadmap which aimed to raise the quality and digital experience when visitors came to the McPhersons website by presenting the brand and sub-brands in a positive and contemporary way. Our strategy was to select a CMS that was low-investment cost and high-feature enabled, that could be reused for future brand site roll outs. Bullseye recommended a Drupal-based CMS with innovative navigation and parallax design, which is mobile responsive and integrated with the ASX for live pricing.
- THE IMPACT
"I have worked with Stuart Sheridan over the last two years developing McPherson's overarching digital strategy and launching three new brand mobile responsive websites. Stuart is a skilled digital business director, strategic and knowledgeable with an uncanny talent for making the difficult seem simple. Not only is he a pleasure to work with he is great at managing stakeholders at all level." C.H. (McPhersons)