Taylor’s are specialists in gourmet sauces, condiments and dressings. Their parent company SPC Ardmona signed a 3-year contract with Bullseye to help define a digital strategy to support their business and marketing objectives. After launching the SPC Ardmona site, Bullseye launched an engaging site for Taylor's.
- The Challenges
Taylor's, one of SPC Ardmona's brands which specialises in gourmet sauces, condiments, and dressingss – engaged Bullseye to enrich the consumers’ digital experience and help ordinary cooks become extraordinary. In addition, SPC Ardmona required a digital platform to work across the portfolio of SPCA brands.
- Our Solution
The Taylor's site features interactive tools such as Stockist Finder and tutorial videos and enables customers to share favourite recipes across popular social channels. The site features stylish photographic imagery art directed by Bullseye that will catch every visitor's eye.
- The Impact
The site has proven popular with customers seeking to expand their cooking repertoire, and the underlying digital platform has been rolled out across the SPC Ardmona corporate website, with additional SPCA brands soon to come. Watch this space!